According to this article on Rolling Stone's website, Amazon recently started a new project called “Cloud Player” and “Cloud Drive”, which allows music lovers to store their many files on Amazon’s servers and lets them play that music on their iPhones or iPods. This is a very ingenious idea created by Amazon, because it helps satisfy the demands of a music-lover by providing a service. The customers who load of music on a daily basis run the risk of their hard drive crashing or running out of room. So people have been demanding more computers with more hard drive storage. For Amazon, they made it possible so a person can store all of their music on the company’s servers, which helps decrease the plausibility of a hard drive crash and helps meet the demand of more space to store music. Music takes up a lot of storage on the hard drive, and by Amazon providing a very interesting type of storage as a service to help the demands of the people. Later in the article, it also states that this “Cloud Player” and “Cloud Drive” will be compatible with AAC files, which is a very specific type of media file that iTunes uses. For them to broaden the capabilities of the music-storage system to include all types of music files is a great way to help meet the demands of the people to store more music, because the demand for music is inelastic, meaning that no matter how much money a certain song costs, people will still shell out the bucks for that awesome song they heard on the radio. Amazon has a great idea going, but will it be able to survive in the ever-changing dynamics of the music business?
- Caitlin Harrington