Monday, April 25, 2011

Can the Heritage be Saved?


The tough economic times are even hitting the golf courses. One of the most popular small PGA golf tournaments might have had its last final day on April 27th. Verizon due to the tough times stepped down as the major sponsor almost a year ago, with them leaving The Heritage golf tournament has had limited funding, mainly from donations. It’s a victim of bad timing and the falling of the scale of the PGA tour’s economics.  With these golf tournaments, the whole point it to have it fully funded without any loans or having to pay more money after the tournament itself is finished. The viewers of this tournament has dropped, and without a lot of the big name players the interest for people to watch and sponsors to pay just isn’t there. This tournament use to be the huge tournament post-Easter right after the masters, but now without the demand from viewers is not even listed on the schedule online on the PGA’s website.  Even without the hype of this tournament there are still 37 players that were in the masters signed up to play in this event, five more than last year. They have had a few interests on sponsors but they aren’t willing to pay for a majority of it like Verizon was able to do, leaving loans as an option, but they do need money to pay those back. With no stability in the economic world big companies aren’t budging on who has to pay for what, they need their money because without it, they are barely surviving.

-Haley Mccrary

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