Baskin Robins 31 Cent Scoop Night was a huge success for all of the neighbors surrounding nearby locations on April 27. This event was inspired by the National Fallen Firefighters Foundation. For the fifth year in a row Baskin Robbins has had more success than imagined, raising $100,000 all for charity. The event raises interest and demand for customers and for some is a very sweet treat with the price and the ice cream. We all know that with summer coming around this spiked the demand for many ice cream lovers and got them re-interested in their favorite sweet treat. This was a very smart move on Baskin Robins part because, by lowering the price, consumers are more inclined to buy more than one scoop, then spending more money, and also more likely to come with their families and friends to have a cheap night out. With the price lowered, consumers feel more at ease with their purchase, and will not have buyer’s remorse when it comes to overpriced ice cream. This will then make the consumer think back to the good times they had at Baskin Robins and come back there, thus increasing the flow of the economy.