Many people know about Lady Gaga due to her catchy songs and her eye-catching outfits. Her audience is very diverse because of her songs and her speeches of one being who they truly are. She has been able to sell out every concert of her Monster Ball tour at an age of 25 years. Tickets averaged of a cost of $112 making a fortune. The demand to see Lady Gaga is very high but not everyone can afford a ticket and going to a concert of hers can be seen as a luxury that not everyone can enjoy so the supply is very limited. Some fans will save their money so they will be able to buy a ticket so they can do the trade-off they desire. Due to her big audience companies such as Virgin Mobile want to use her image and be promoted in her concerts to obtain consumers. Virgin Mobile even donated $20,000 as stated in the article to secure the liability of Lady Gaga to advertise Virgin Mobile in her concerts. These is a strategy of Virgin Mobile to obtain a variety of clients on behalf of Lady Gaga, who many fans perceive her as an icon, since many fans want what their idol have in a lower scale. Will other companies call Lady Gaga to promote their goods? Will Lady Gaga be one of the richest singers in the future as her concert prices go higher and demand increases?
By Abby Garcia