Wednesday, May 11, 2011

Google Chrome PCs

According to a recent article, the new Google Chrome PCs will go on sale in June to compete with Apple and Microsoft as the world's best search engine. These PCs are part of Googles attempt to create an easier and more convenient computer for consumers. According to the Chrome website, this software is faster, simpler, and safer. In many ways, it seems as if this product is replicating the Apple software (only in a different way). Since so many people are already satisfied with the simple and clean Apple products, what makes Google think they will switch to Chrome? Google says that the software is "essentially a web browser that steers users to use applications like email and spreadsheets directly on the web". This would not only boost the number of consumers willing to try Chrome, but could possibly reduce the number of consumers using Outlook or Word. Chrome and Windows (a program that has been used and trusted for years by almost 90% of the world) are huge rivals since they are compliments to one other. Google is trying to satisfy their customers by removing the burden of time consuming tasks like installing updates, backing up files, and running anti-virus checks. Using the internet reduces the need to do these things. Additionally, since Chrome requires consumers to use the internet more, many will choose to use the Google search engine, "boosting Google's Internet ads business".

But what about those people without internet? It would be hard to create or access an important document if internet service is unavailable for your new laptop. Google needs to come up with some sort of solution to this.

Let's not forget that the demand for Apple products continues to increase and the software is only becoming more popular with time. Google will need to find more ways to attract the attention away from Apple and more to itself. Lowering the prices in June is one way that could create more demand since it will be more affordable.

-Amber Stephens

1 comment:

  1. Apple products continue to dominate the market. The conventional wisdom in the public right now is that substitutes for apple products simply are not good enough to compete. apple is viewed as artsier, more technologically advanced, and mostly, cooler. The Google Chrome Pc will have to have a significant pricing drop or significantly better performance to unseat apple.